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	<title>Techcraver.com &#124; Craving Tech, Craving Life! &#187; web2.0</title>
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		<title>Foursquare and Gravity Problem: Can&#8217;t Check-In Indoors</title>
		<link>http://techcraver.com/2010/02/15/foursquare-and-gravity-problem-cant-check-in-indoors/</link>
		<comments>http://techcraver.com/2010/02/15/foursquare-and-gravity-problem-cant-check-in-indoors/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 18:00:56 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[tech news/notes]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[BarrioSquare]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[location aware]]></category>
		<category><![CDATA[location based service]]></category>
		<category><![CDATA[N900]]></category>

		<guid isPermaLink="false">http://techcraver.com/?p=1211</guid>
		<description><![CDATA[As my close online buddies know, I&#8217;m addicted to the social location based game, Foursquare.Â  For those not familiar, Foursquare is a game where you &#8220;check-in&#8221; to locations while you are out and about.Â  With check-ins come points, and badges, and if you&#8217;re the person who has check in the most at a location in [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2010/02/15/foursquare-and-gravity-problem-cant-check-in-indoors/">Foursquare and Gravity Problem: Can&#8217;t Check-In Indoors</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Foursquare" src="http://foursquare.com/img/press/foursquare_boy.png" alt="Foursquare logo" width="263" height="140" />As my close online buddies know, I&#8217;m addicted to the social location based game, <a title="Foursquare" href="http://www.foursquare.com">Foursquare</a>.Â  For those not familiar, Foursquare is a game where you &#8220;check-in&#8221; to locations while you are out and about.Â  With check-ins come points, and badges, and if you&#8217;re the person who has check in the most at a location in the last 60 days, you get to be &#8216;Mayor&#8217;.</p>
<p>It may sound silly, but it is a fun game that adds a bit of entertainment to your daily travels.</p>
<p>The best way to utilize Foursquare is via a mobile app.Â  In fact, the app on iPhone and Android are both stellar! However, for my Nokia phones, there is no official Foursquare client.Â Â  There are two ways that I&#8217;ve been doing check-ins with.Â  The first is with the Waze client on Symbian via their app.</p>
<p>Yesterday, via <a title="Symbian-Guru post on Foursquare" href="http://www.symbian-guru.com/welcome/2010/02/check-in-on-foursquare-with-gravity-too.html" target="_blank">a post on Symbian-Guru</a>, I saw that the latest alpha builds of <a title="Gravity" href="http://mobileways.de/products/gravity/gravity/" target="_blank">Gravity</a>, a popular Symbian twitter client, is now allowing you to check in to Foursquare.</p>
<p>The Gravity client works well while outdoors&#8230;it gets the GPS coordinates from the on-board GPS and lists venues near you.</p>
<p><strong>However, I&#8217;ve come across one major problem. </strong> If you happen to be indoors, GPS won&#8217;t work (because GPS doesn&#8217;t work at all while indoors) and therefore it can&#8217;t find you to give you nearby venues.</p>
<p>For comparison, Barriosquare on my N900 and the official Foursquare iPhone app will give best guess while you are indoors based on the cell tower you are connected to.</p>
<p>I&#8217;m hoping a fix exists that may just be a preference I need to set.Â  If anyone knows of one, please comment below and educate me.</p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2010/02/15/foursquare-and-gravity-problem-cant-check-in-indoors/">Foursquare and Gravity Problem: Can&#8217;t Check-In Indoors</a></p>
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		<title>GrandCentral Grows Up &#8211; Now Google Voice!</title>
		<link>http://techcraver.com/2009/03/12/grandcentral-grows-up-now-google-voice/</link>
		<comments>http://techcraver.com/2009/03/12/grandcentral-grows-up-now-google-voice/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 20:04:08 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[voip]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[google voice]]></category>
		<category><![CDATA[grandcentral]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/2009/03/12/grandcentral-grows-up-now-google-voice/</guid>
		<description><![CDATA[As a surprise to many, Google has finally taken the popular and useful GrandCentral service and done something with it. To those unaware, GrandCentral was a service I adopted long ago that provides &#8220;One number for life&#8221;. That is, you are given a new phone number and can use it to ring all your phone [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2009/03/12/grandcentral-grows-up-now-google-voice/">GrandCentral Grows Up &#8211; Now Google Voice!</a></p>
]]></description>
			<content:encoded><![CDATA[<p style="clear: both"><img class="alignright" src="http://www.techcrunch.com/wp-content/uploads/2009/03/googlevoice-2.jpg" alt="" width="250" height="99" />As a s<a href="http://www.techcraver.com/2008/02/11/whoa-something-is-happening-at-grandcentral/">urprise to many</a>, Google has finally <a title="Google Voice" href="http://googleblog.blogspot.com/2009/03/here-comes-google-voice.html">taken the popular</a> and useful <a href="http://www.techcraver.com/2007/03/14/grandcentral-gets-a-nice-writeup/">GrandCentral</a> service and done something with it.</p>
<p style="clear: both">To those unaware, <a href="http://www.techcraver.com/2007/06/24/whoa-grandcentral-acquired-by-google/">GrandCentral was a service I adopted long ago</a> that provides &#8220;One number for life&#8221;. That is, you are given a new phone number and can use it to ring all your phone numbers including your mobile, home line, work phone, and any other normal phone number. As another feature, you get centralized voicemail&#8230;since all your calls go to one number, you have a centralized box for all your various messages. No more keeping a voicemail box at work, home, and on your cell.</p>
<p style="clear: both">All this is well and good, but <a href="http://www.techcraver.com/2007/10/23/grandcentral-call-forwarding-and-t-mobile/">GrandCentral</a> has been around for years now with no improvements or additions. This ended today as Google has launched Google Voice. What is new? Many things including:</p>
<p style="clear: both">
<ul style="clear: both">
<li>SMS forwarding: This was my chief complaint about the old GrandCentral &#8211; no way to have SMS messages get forwarded to your mobile. Now, Google Voice will do this.</li>
<li>Voicemail transcription: Your voicemails will now be transcribed to the best of the voice recognition software&#8217;s ability. This of course, is so Google can sell you ads inside Google Voice, much like what they do with Gmail now.</li>
<li>Integration with Google Mail contacts.</li>
<li>Phone scheduling: you can have Google ring your work phone between business hours and your mobile after hours based on a schedule you set.</li>
<li>Conference calling: Google Voice will let you conference with up to 6 people and will record the call as well. US callers are free and International callers are per minute with very cheap rates.</li>
</ul>
<p>I think the new service is a fabulous next step for GrandCentral. Google Voice will now become my all encompassing now that they do SMS forwarding. Having all my communications in one place is invaluable.</p>
<p><br class="final-break" style="clear: both" /></p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2009/03/12/grandcentral-grows-up-now-google-voice/">GrandCentral Grows Up &#8211; Now Google Voice!</a></p>
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		<title>Africa: A Booming Mobile Market And A Vast Outreach Opportunity, Part Two</title>
		<link>http://techcraver.com/2008/10/25/africa-a-booming-mobile-market-and-a-vast-outreach-opportunity-part-two/</link>
		<comments>http://techcraver.com/2008/10/25/africa-a-booming-mobile-market-and-a-vast-outreach-opportunity-part-two/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 01:02:26 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[tech news/notes]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[AIDS]]></category>
		<category><![CDATA[HIV]]></category>
		<category><![CDATA[mobilizr]]></category>
		<category><![CDATA[praekelt]]></category>
		<category><![CDATA[socialtxt]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[txtalert]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/?p=559</guid>
		<description><![CDATA[Editor&#8217;s Note: This post is the first in a two-part series based on: 1) The African mobile marketplace and how Africans utilize their mobile phones and 2) how organizations are using social marketing to reach this highly mobile population for social change.Â The series is based on a conversation I had with Gustav Praekelt, a [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/10/25/africa-a-booming-mobile-market-and-a-vast-outreach-opportunity-part-two/">Africa: A Booming Mobile Market And A Vast Outreach Opportunity, Part Two</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Editor&#8217;s Note:</p>
<p>This post is the first in a two-part series based on: 1) The African mobile marketplace and how Africans utilize their mobile phones and 2) how organizations are using social marketing to reach this highly mobile population for social change.Â  The series is based on a conversation I had with <a title="Gustav Praekelt" href="http://www.praekelt.co.za">Gustav Praekelt</a>, a mobile entrepreneur located in South Africa.<br />
This post is the second in a two-part series based on: 1) the African mobile marketplace and how Africans utilize their mobile phones; and 2) how organizations are using social marketing to reach this highly mobile population for social change.</p>
<p>The series is based on a conversation I had with Gustav Praekelt, a mobile entrepreneur located in South Africa. In this post we explore how mobile technology is being used for social good in Africa.</p>
<h2>The Mobile Phone&#8217;s Expansive Reach and The Massive Outreach Opportunity</h2>
<p>Africa is an expansive and growing mobile market.  With 300 million mobile accounts and more being added each day, the mobile phone presents a far-reaching outreach opportunity for marketers.  However, Non-Governmental Organizations (NGOs) are also excited at the possibility of being able to send messages to 300 million people at the push of a button.</p>
<p>The <a href="http://www.praekeltfoundation.org">Praekelt Foundation</a>, a charitable outreach of <a href="http://www.praekelt.co.za/">Praekelt Consulting</a> , is taking their knowledge of web and mobile technologies and finding ways to help Africa&#8217;s needy.  The Foundation finds, attracts, and incubates projects to reach out to Africa&#8217;s under-served populations.  Praekelt Foundation&#8217;s current projects are all health-focused, but the organization is actively seeking other avenues to assist Africa&#8217;s Mobile-based under-served people.</p>
<h2>SocialTxt</h2>
<p>SocialTxt is a project that utilizes Please Call Me (PCM) systems.  To understand what a PCM message is, one must look at the nature of the African mobile market.  In North America, the vast majority of cell phone customers pay on a postpaid basis, meaning most of us pay X amount of dollars for Y amount of minutes.  However in Africa, the opposite as true, roughly 85-90% of customers utilize pre-paid SIMs to make and receive mobile phone service.  In some African countries like Nigeria, pre-paid customers account for as much as 95% of the mobile market.</p>
<p>In these pre-paid dominant markets, when you run out of call credit, you can&#8217;t make outgoing calls or SMS messages.  To get someone to call you, you might ring them once or beep them.  To respond to all this traffic generated on the mobile phone network, mobile network operators invented Please Call Me messages as a way to prompt your friends or family to call you back.  A Please Call Me message is merely a SMS-like message that prompts the recipient to call the number of the requester.  The PCM messages are free to send for mobile customers, up to 6 per day.</p>
<p>PCM messages are extremely popular in South Africa, of which 30 million messages are sent a day in a country with a population of around 47 million people.</p>
<p>PCM messages, in recent years, have been used by advertisers and marketers as a vehicle for marketing.  Praekelt and his colleagues saw the PCM system as a tool for social change.  The Praekelt Foundation thereby approached a network operator about a year ago and convinced the company to work with the Foundation to conduct a trial of positive social impact advertising.</p>
<p>The PCM message offers 120 characters that the Foudation and it&#8217;s partners to utilize.  For example, a message can be sent to encourage the recipient to call an HIV call center or medical center.  The messages fill a need, as Praekelt said, &#8220;This is not fancy technology and most of the PCM message users are at the bottom of the social economic chain.  These are people who don&#8217;t have TV&#8217;s, so programs such as SocialTxt give companies and groups a great way to reach these previously un-reachable portions of the population.&#8221;</p>
<p>To enhance the PCM message, Praekelt Foundation, in partnership with health-focused NGOs, can insert a WAP link to a mobile website or a phone number to an interactive voice response system allowing for further health-related information to reach HIV-stricken patients.</p>
<p>With SocialTxt, the Praekelt Foundation has teamed up with partners such as the national HIV/AIDS Call Centeres, People Opposing Women Abuse, Netcare/Vodocom Cleft Lip Campaign, and Khomanani Zithande Campaign.</p>
<h2>TxtAlert</h2>
<p>HIV/AIDS is a health epidemic at the forefront of Africa&#8217;s focus for health outreach.  Of 33 million people in the world who are HIV Positive, 22 million of them live in Sub-Saharan Africa.  Of those 22 million, 5 million are in South Africa alone.  This means, as Praekelt points out, that roughly 10% of the world&#8217;s HIV-positive population lives in South Africa.</p>
<p>TxtAlert is a project that uses SMS messages to remind HIV patients to go to the health clinic for their next visit.  In addition to notifying patients of the upcoming appointments, TxtAlert also requests them to reschedule if they are unable to attend.  These efforts are aimed at keeping patients engaged in their treatment programs and to deter them from discontinuing their HIV/AIDS treatment programs.</p>
<p>The Praekelt Foundation&#8217;s research found that even though most of the partner clinic&#8217;s patients were jobless, more than 90% of these patients have at least one working cell phone in their household.  Naturally, SMS is a viable communication method in such a situation.</p>
<p>In addition to prompting patients to attend their appointments, TxtAlert is being used by health clinics to incentivize those who come to the clinic as well.  After a patient attends an appointment, TxtAlert will send the patient a text saying &#8220;Thank you for coming to the clinic, remember your next appointment is coming up on <an upcoming date>&#8220;.  The patient will then receive a reminder text 90 days before the appointment, 2 weeks prior and so on.  Well performing patients get free airtime and cell phones as incentives for coming in.</p>
<p>The Praekelt Foundation and partner clinics are experiencing favorable results with SocialTxt.  On average, a typical clinic will have a 15% no-show rate for patient appointments.  However, when a clinic utilizes SocialTxt, those rates drop to around 3%.</p>
<p>Praekelt points out that a great factor about SocialTxt is  that deploying the system doesn&#8217;t require vast amounts of capital and infrastructure.  The main building block is an electronic patient record system and the rest is done behind the scenes by the TxtAlert software.  The system is highly scalable as usage and needs rise.  The Praekelt Foundation is currently working with a pilot clinic with about 10,000 users on the system.  However, they are adding more clinics and will soon be up to 120,000 users on the SocialTxt system.</p>
<p>A third project utilizing SocialTxt will be unveiled at the Pop!Tech conference in October.  Pop!Tech gave funding to the Praekelt Foundation to send out thousands of PCM messages regarding HIV/AIDs education.</p>
<h2>Mobilisr</h2>
<p>Mobile messaging is a far-reaching conduit for reaching a mass audience.  The Praekelt Foundation, along with co-lead organization Cell-Life, is working to build an open source, high speed and highly reliable mobile messaging platform called Mobilisr.</p>
<p>Mobilisr could be used for health-related outreach, but also be used by governments and public-safety organizations to send out messages relating to: human rights monitoring, elections monitoring, emergency alerts, conducting public surveys, or could even be used by a group to organize protests.</p>
<p>Prakelt also told me that Mobilisr is enabling customers to conduct SMS voting (much like American Idol&#8217;s text messaging voting system).  The problem with the existing SMS voting systems, as he explains, is that they are built on proprietary systems.  Te Prakelt Foundation is working with NGO&#8217;s (such as Cell-Life) to build SMS based pledge lines and incentive systems built upon WAP sites.</p>
<p>Mobilisr just launched on October 1st.  It will be interesting to see how the technology is employed by NGOs and other groups for social good.</p>
<h2>Conclusion</h2>
<p>With mobile phone technology spreading so rapidly across the African continent, there are many opportunities to reach out to Africa&#8217;s under-served population.  Any vehicle that offers access to the population should be exploited.  It&#8217;s a shame that many people in these groups are being ignored, even though many of them have mobile phones.</p>
<p>It is great to see organizations such as the Praekelt Foundation working with mobile network operators, health clinics, and NGOs to connect Africa&#8217;s under-served population with the care and services they need to be happy, informed, and perhaps more healthy.</p>
<h2>About The Author</h2>
<p>Jason Harris is a technology and mobile enthusiast based in Portland, Oregon.  To connect with Jason or read more of his posts, check out his blog at<a href="http://www.techcraver.com"> Techcraver.com</a>.</p>
<p><em>Photo: <a href="http://www.flickr.com/photos/paulwatson/270462/">Paul Watson</a></em></p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/10/25/africa-a-booming-mobile-market-and-a-vast-outreach-opportunity-part-two/">Africa: A Booming Mobile Market And A Vast Outreach Opportunity, Part Two</a></p>
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		<title>Africans and Their Mobiles, Part 1: Numbers and Usage Patterns</title>
		<link>http://techcraver.com/2008/10/24/africans-and-their-mobiles-part-1-numbers-and-usage-patterns/</link>
		<comments>http://techcraver.com/2008/10/24/africans-and-their-mobiles-part-1-numbers-and-usage-patterns/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 01:02:36 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[Interviews]]></category>
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		<category><![CDATA[nokia]]></category>
		<category><![CDATA[tech news/notes]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[3g]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Gustav Praekelt]]></category>
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		<category><![CDATA[mobile social networking]]></category>
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		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Zain]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/?p=552</guid>
		<description><![CDATA[Editor&#8217;s Note: This post is the first in a two-part series about 1) the African mobile marketplace and how Africans utilize their mobile phones; and 2) how organizations are using social marketing to reach this highly mobile population for social change. The series is based on a conversation I had with Gustav Praekelt, a mobile [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/10/24/africans-and-their-mobiles-part-1-numbers-and-usage-patterns/">Africans and Their Mobiles, Part 1: Numbers and Usage Patterns</a></p>
]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 250px"><img src="http://farm1.static.flickr.com/1/270462_5d19a984ce_m.jpg" alt="Image Courtesy: Paul Watson" width="240" height="160" /><p class="wp-caption-text">Image Courtesy: Paul Watson</p></div>
<p><strong>Editor&#8217;s Note:<br />
This post is the first in a two-part series about 1) the African mobile marketplace and how Africans utilize their mobile phones; and 2) how organizations are using social marketing to reach this highly mobile population for social change.</strong></p>
<p><strong>The series is based on a conversation I had with Gustav Praekelt, a mobile entrepreneur located in South Africa.</strong></p>
<p>This post is was also published as a guest post on ReadWriteWeb.</p>
<h2>Africa: An Emerging Market?</h2>
<p><strong>Running Through the Numbers:</strong></p>
<p>Africa is a continent which is inhabited by roughly 1 billion people.  Astoundingly, the &#8220;Dark Continent&#8221; has been a fertile market for the mobile industry, with 300 million Africans currently carrying an active mobile account.  This is an adoption rate of around 30% on a continent that is not known for having an affluent population.</p>
<p>In some African countries, mobile adoption nears 80-90%.  Specifically in South Africa, which has a population of 47 million people, 42 million carry and use mobile networks.</p>
<p>Like the rest of the world, excluding North America, most African mobile customers opt for pre-paid mobile phone accounts.  In South Africa, only 10% choose to have a service agreement with a specific mobile network operator.  In some African countries, pre-paid customers account for 95-96% of the mobile customer base.</p>
<h2>Going High Speed</h2>
<p>More people in South Africa have 3G high speed-capable handsets than traditional wireline broadband.  Praekelt says &#8220;traditional broadband is just not going to happen here.&#8221;  He also added that South Africa was the second place in the world to receive an HSDPA network following only Germany.  Because a strong traditional broadband infrastructure doesn&#8217;t exist in South Africa, there aren&#8217;t many Wi-Fi hotspots to accommodate wireless consumer needs.  HSDPA gives customers high speed capable networks that are highly practical and portable at the same time.</p>
<p>Only a few countries on the African continent have 3G including Nigeria, Tanzania, Ghana, Mauritius, South Africa, and Swaziland.  In the next year however, many new countries will come on board with 3G data service.  However, not all customers will be able to afford 3G handsets right away.</p>
<p>With adoption numbers around 30%, how many of these mobile customers are using the mobile Internet?  According to Praekelt, only 1-2%.  However, some mobile websites based in Nigeria are attracting up to 200,000 users.  Prakelt noted that when he was recently in Lagos, he saw people with 3G handsets even though such a network has yet to be built.</p>
<p>Finally, I asked Praekelt how many African&#8217;s have smartphones.  He replied by saying adoption is very low at around 5% at best.  In some demographics, as much as 10% of mobile handset sales are smartphones.  For example. his company built a mobile advertising platform that required a smartphone.  The campaign, featured on a local radio show as a trial, drew 10% of 18-24 year olds.</p>
<p>Even though smartphone adoption may be low, 50% of African mobile customers use WAP services.  Even though smartphones feature rich internet applications, most modern cell phones have browsers in them that enable users to download ringtones and use WAP sites.</p>
<h2>Africa as An Inviting Mobile Market</h2>
<p>Almost every African country has at least three major mobile network operators.  However, initially in the 1990&#8242;s, none of the major international carriers thought Africa was worthwhile to explore as a potential market.  A few key mobile network operators including Vodafone, Celltell (now called Zain), and MTN explored certain African geographies, selected markets and, as a result, cleaned up in terms of market share.  In Africa, Vodafone network has 7 territories, Celltell has 10-15 territories and MTN has 21 territories.  Local companies understood the emerging environment and the challenges ahead and built out wireless networks.  Now they are benefiting from these early bets.</p>
<p><img src="http://www.intomobile.com/wp-content/uploads/2007/10/jbpr.gif" alt="Image Courtesy: IntoMobile.com" width="329" height="205" /></p>
<p>It is astounding how these mobile network operators are able to thrive in markets where average revenue per user (ARPU) is relatively low.  For example, in the North American market, normal ARPU is around $60-$70 per month.  But in markets such as Africa and India it is much less.  AirTel in India has the world&#8217;s lowest ARPU, however, they area able to turn a respectable profit by making it up in volume with massive subscriber counts.</p>
<p>According to Praekelt, an inviting regulatory environment makes it possible for mobile network operators to come in and do business in Africa.  Also, traditional copper phone lines take so long to get that wireless is a no-brainer to most customers who need communications solutions.  The long wait for a traditional phone line, combined with firece wireless competition caused wireless phone service prices to go down, leading to success for mobile network operators.</p>
<h2>Regarding Open Source and Mobile Handset Adoption, and the iPhone</h2>
<p>I asked Praekelt what impact the open source on mobile movement would have in Africa.  With developments such as the <a title="LiMo" href="http://www.limofoundation.org" target="_blank">LiMo Foundation</a> pushing <a title="Morgan Gillis Interview" href="www.techcraver.com/2008/09/25/interview-linux-on-mobile-foundation-executive-director-morgan-gillis/" target="_blank">Linux on Mobile</a>, Nokia buying and <a title="Nokia Buys Symbian" href="www.techcraver.com/2008/06/23/huge-news-nokia-acquires-symbian" target="_blank">open sourcing</a> Symbian, and Google&#8217;s Android now on the market, how will this impact emerging markets?  Prawkelt replied, &#8220;In a word: nothing&#8221;.</p>
<p>He expanded by illustrating that Finnish handset maker Nokia has gained such a solid footing in the mobile handset market, &#8220;almost everyone is on Nokia.&#8221;</p>
<p>Nokia is successful in markets such as Africa because they make such a wide array of handsets with a plethora of feature sets and price points.   Nokia has a huge market share because they market cell phones that are cheap, expensive, and everywhere in between.  Nokia has been able to be successful on both the high and low end of the price spectrum.  Plus, Africans like Nokia handsets because they find them easy to use.  Oddly enough, the Nokia E90 communicator is quite popular in Africa because it is the one phone that can do almost anything, as Praekelt points out.  A very practical device, the E90 features 3G connectivity, a full QWERTY keyboard, and a large screen, adding to it&#8217;s popularity.</p>
<p>Additionally, application developers are attracted to the Nokia/Symbian platform because of its &#8220;openness&#8221;.  For example, a programmer working on Symbian can release mobile applications and services in a non-walled garden environment, unlike Apple iPhone developers.  Many African mobile users depend on functionality that is locked out by the iPhone, such as full access to the Bluetooth stack and MMS capabilities.</p>
<p>In Praekelt&#8217;s opinion, no one will be able to afford an Android handset.  An entry-level Android handset might appeal to some Africans, but only if it&#8217;s offered at a low price but only time will tell, as Praekelt stated.</p>
<p>Also, looking at the iPhone, Praekelt doesn&#8217;t anticipate these devices taking off in South Africa as purchasing the Apple mobile phone requires a contract with a specific mobile carrier.  Plus, at present, South Africans are unable to access the iTunes store for purchasing music and media.  The iPhone will likely appeal only to extremely rich persons who are willing to pay $500 for a mobile phone.</p>
<p>This mentality regarding the iPhone carries over to other emerging markets as well.  In areas such as Africa, India, and China, iPhone sales are not strong.  This means you have 3 billion people who are overlooking Apple&#8217;s iPhone.  The iPhone has been effective in advancing usability in the mobile phone industry through competitiveness, however, the platform is too closed off for many customers in emerging markets.</p>
<h2>How Africans Use Their Mobiles: Making Easy Mobile Payments</h2>
<p>Africa is home to the largest mobile-based payment network in the world,  <a title="M-Pesa" href="http://www.safaricom.co.ke/index.php?id=228" target="_blank">M-Pesa</a> is a mobile payment system that allows users to exchange money via SMS.  A cross between PayPal and Western Union, M-Pesa works with pre-paid mobile calling credit.  If you wish to pay a friend or colleague, you can simply use SMS to transfer money his M-Pesa account, resulting in a credit to his calling balance.  You can even go to an M-Pesa agent and get cash payments from your M-Pesa balance.</p>
<p>What makes Africa a great environment for a mobile payment system?  It&#8217;s a matter of their economic and societal make up.  Most of the one billion people in Africa do not have bank accounts.  For example in South Africa, only 13 million out of 47 million people have bank accounts.  Of these, only 2 or 3 million have traditional internet access that would allow them to log in to their bank account online to transfer money.  For a population who deals mostly in cash, being able to transfer money via a mobile phone payment system presents a huge opportunity to them.</p>
<h2>Leapfrogging PC&#8217;s and Going Mobile</h2>
<p>If you look at South Africa&#8217;s mobile adoption, virtually 100% of the population has a mobile phone (actual adoption is at roughly 91%, but excluding children, it&#8217;s close to 100%).  This drastic adoption has occurred just 10-15 years after the first GSM network was launched in South Africa.</p>
<p>Western based companies who are building their website and web presence tend to think of their mobile internet site as an afterthought.  What is often forgot is formating and structuring the site to appeal to mobile internet users in addition to &#8216;traditional&#8217; PC-based Internet users.  Mobile websites, in Praekelt&#8217;s experience, are referred to as &#8220;the same thing&#8221; when in reality the requirements for mobile are quite different. This mentality is not relevant in mobile-heavy populations such as Africa.  In a society where virtually everyone is reachable by SMS, new marketing opportunities present themselves.</p>
<p>Mobile customers in Africa are leapfrogging the &#8220;traditional&#8221; web and going straight for massive WAP and mobile web adoption.  3G phones are available in countries such as Ghanda, Tanzania, and South Africa.  Combine this capability with inexpensive 3G data rates and a fully-capable 3G phone such as the Nokia E90 Communicator, and you have a population of mobile consumers that sees the online world through an entirely new lens.  As Praekelt stated, &#8220;with these capabilities, who needs a PC with web access?&#8221;</p>
<p>In the markets described above, traditional DSL or cable-modem based internet adoption is relatively flat and growth is linear.  However, the mobile adoption is exponential year after year.</p>
<h2>Conclusion</h2>
<p>The adoption numbers and usage models found in Africa point to a population who has quickly taken an enabling technology and woven it into their daily lives.  The next part of this series will illustrate how the Praekelt Foundation has teamed up with social organizations and NGOs to deliver mobile-based social marketing solutions for social good.</p>
<h2>About the Author</h2>
<p>Jason Harris is a technology and mobile enthusiast based in Portland, Oregon.  To connect with Jason or read more of his posts, check out his blog at <a href="http://www.techcraver.com">Techcraver.com</a>.</p>
<p><em>Photo: <a href="http://www.flickr.com/photos/paulwatson/270462/">Paul Watson</a></em></p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/10/24/africans-and-their-mobiles-part-1-numbers-and-usage-patterns/">Africans and Their Mobiles, Part 1: Numbers and Usage Patterns</a></p>
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		<title>Imagine This: Users Are Unsatisfied with Mobile Websites</title>
		<link>http://techcraver.com/2008/10/09/imagine-this-users-are-unsatisfied-with-mobile-websites/</link>
		<comments>http://techcraver.com/2008/10/09/imagine-this-users-are-unsatisfied-with-mobile-websites/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 18:59:04 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[daily-stuff]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile ads]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/?p=547</guid>
		<description><![CDATA[Keynote Systems has released a report that illustrates a big problem for those excited about mobile web adoption.Â The problem (as we already know): mobile websites suck. Defining the Problem Keynote Systems queried iPhone users to gather their satisfaction rates when visiting mobile-optimized websites.Â They found that mobile surfers are frustrated with the usability of [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/10/09/imagine-this-users-are-unsatisfied-with-mobile-websites/">Imagine This: Users Are Unsatisfied with Mobile Websites</a></p>
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			<content:encoded><![CDATA[<p><a title="Keynote" href="http://www.keynote.com/" target="_blank">Keynote Systems</a> has released a report that illustrates a big problem for those excited about mobile web adoption.Â  The problem (as we already know): <strong>mobile websites suck</strong>.</p>
<p><strong>Defining the Problem</strong></p>
<p>Keynote Systems queried iPhone users to gather their satisfaction rates when visiting mobile-optimized websites.Â  They found that mobile surfers are frustrated with the usability of web sites and very few click on advertisements.Â  In the study, participants were asked to find an entertainment news story, read it, and search for another topic and send that story to a friend.Â  <a title="News.com" href="http://news.cnet.com/8301-1035_3-10062227-94.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20" target="_blank">According to the News.com</a> article, Keynote found that even well-known internet news sites were hard to use with Yahoo only scoring 51% satisfaction and Fox News scoring 64% satisfaction among users.</p>
<p><strong>What This News Means</strong></p>
<p>Right now, companies who build mobile websites do so as an afterthought.Â  Mobile websites are constructed by being stripped down of all valuable content and usability factors that they pour into the full web versions they spend large amounts of money to produce and engineer.</p>
<p>As more mobile customers purchase smart phones and data plans in North America, mobile web sites will have to start paying attention, especially if they want to attract mobile advertising.Â  It should be alarming to mobile webmasters that only 4% of mobile web surfers report clicking on mobile ads.</p>
<p><strong>How can this trend be reversed?</strong> <em>Start thinking mobile</em>!Â  Hire great mobile consultants such as <a title="Rachel Hinman" href="http://www.rachelhinman.com" target="_blank">Rachel Hinman</a> to help you think about the intricacies of building out mobile solutions at the onset of your project.</p>
<p>Also&#8230;ask me <img src='http://techcraver.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> Â  I&#8217;m quite helpful and full of (what I feel) are some good ideas.</p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/10/09/imagine-this-users-are-unsatisfied-with-mobile-websites/">Imagine This: Users Are Unsatisfied with Mobile Websites</a></p>
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		<title>What Google Chrome Means For The Mobile Web and Applications</title>
		<link>http://techcraver.com/2008/09/02/what-google-chrome-means-for-the-mobile-web-and-applications/</link>
		<comments>http://techcraver.com/2008/09/02/what-google-chrome-means-for-the-mobile-web-and-applications/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 15:01:46 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile]]></category>
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		<guid isPermaLink="false">http://www.techcraver.com/?p=439</guid>
		<description><![CDATA[Google Chrome was announced yesterday via a Google comic book.Â Basically, Chrome is a Google-enhanced web browser that Michael Arrington of Techcrunch thinks is intended to dethrone Windows. Google is aiming Chrome to be a web browser for &#8220;today&#8217;s&#8221; Internet, which IE is ill-equipped to handle.Â This means that Chrome is enhanced to handle web [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/09/02/what-google-chrome-means-for-the-mobile-web-and-applications/">What Google Chrome Means For The Mobile Web and Applications</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Google Chrome was announced yesterday via <a title="Google Chrome" href="http://www.google.com/googlebooks/chrome/" target="_blank">a Google comic book</a>.Â  Basically, Chrome is a Google-enhanced web browser that Michael Arrington of Techcrunch <a title="Techcrunch" href="http://www.techcrunch.com/2008/09/01/meet-chrome-googles-windows-killer/" target="_blank">thinks is</a> intended to dethrone Windows.</p>
<p>Google is aiming Chrome to be a web browser for &#8220;today&#8217;s&#8221; Internet, which IE is ill-equipped to handle.Â  This means that Chrome is enhanced to handle web applications heavily laden with JavaScript and other dynamic features such as Gmail, Google Docs, YouTube, and others.Â  Chrome is based on <a title="WebKit" href="http://www.webkit.org" target="_blank">WebKit</a> &#8211; the same rendering engine that powers Safari on the Mac and the popular iPhone, but more importantly in my world &#8211; my S60 browser on Nokia mobile handsets.</p>
<p><strong>What impact with Chrome have on the mobile web?</strong> Well my first reaction is that, with it&#8217;s tie-in to the mobile world (as Om <a title="GigaOm link" href="http://gigaom.com/2008/09/01/google-browser-is-real-another-win-for-webkit/" target="_blank">points out</a>), <strong>Chrome will help strengthen the web browser as a platform for building mobile web applications</strong>.</p>
<p>Back in March, I wrote <a title="GigaOm link" href="http://gigaom.com/2008/03/26/what-makes-a-good-mobile-application-great" target="_blank">a post</a> about mobile web applications.Â  In it, I argued that applications for the mobile platform should be written in the native language for each mobile platform.Â  This is a predicament that many mobile developers face &#8211; should I write my app as a web application or a native executable?</p>
<p><strong>Let there be no doubt: After Windows, Mac, and Linux, Chrome will undoubtedly be released on mobile handsets</strong>.Â  First they&#8217;ll release it for Android, then probably for Nokia, RIM BlackBerry, and iPhone consecutive after that.Â  Chrome, with it&#8217;s native support for Gears and super-fast implementation of JavaScript, will be a very lucrative bed of users for mobile web developers.</p>
<p><strong>Theoretically, if Chrome is released and widely-adopted, there will be millions of handsets out there for mobile web developers to get their code utilized upon.Â  That&#8217;s huge.</strong></p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/09/02/what-google-chrome-means-for-the-mobile-web-and-applications/">What Google Chrome Means For The Mobile Web and Applications</a></p>
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		<title>Location Based Services: How is Shizzow Unique?</title>
		<link>http://techcraver.com/2008/08/15/location-based-services-how-is-shizzow-unique/</link>
		<comments>http://techcraver.com/2008/08/15/location-based-services-how-is-shizzow-unique/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 16:06:58 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[daily-stuff]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[tech news/notes]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[fire eagle]]></category>
		<category><![CDATA[lbs]]></category>
		<category><![CDATA[location based services]]></category>
		<category><![CDATA[shizzow]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/?p=359</guid>
		<description><![CDATA[As Silicon Florist pointed out earlier this week, a new service called Shizzow recently launched as a private beta here in Portland, Oregon.Â This location based service is intended to connect friends by broadcasting your current location.Â According to their site: Shizzow is a location-based social web service that we built with the goal of [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/08/15/location-based-services-how-is-shizzow-unique/">Location Based Services: How is Shizzow Unique?</a></p>
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			<content:encoded><![CDATA[<p><img class="alignright" title="logo" src="http://blog.shizzow.com/images/shizzow_280.gif" alt="" width="188" height="57" />As Silicon Florist <a title="Shizzow" href="http://www.siliconflorist.com/2008/08/11/shizzow-knows-portland-oregon-now-get-to-know-shizzow" target="_blank">pointed out</a> earlier this week, a new service called <a title="Shizzow" href="http://www.shizzow.com" target="_blank">Shizzow</a> recently launched as a private beta here in Portland, Oregon.Â  This location based service is intended to connect friends by broadcasting your current location.Â  According to their site:</p>
<blockquote><p>Shizzow is a location-based social web service that we built with the goal of helping you build quality relationships through face-to-face interaction. Shizzow provides the technology for you to notify your friends of your location, with as little effort as possible, so you can spend more time hanging out with your peeps and less time trying to coordinate bringing them together through phone, email, SMS and IM.</p></blockquote>
<p>As I think about Shizzow and the site&#8217;s use cases, I can&#8217;t help but wonder how this service is any different than existing location based services (LBS).Â  More specifically, <strong>how is Shizzow any different from <a title="Fire Eagle" href="http://fireeagle.yahoo.net" target="_blank">Fire Eagle</a> by Yahoo! ? </strong>Shizzow recently posted about this topic on their site, but the post failed to addressÂ  how they are different and/or better than existing LBS offerings.</p>
<p>Fire Eagle is a service that tracks your current location and gives the user super-granular control over the location data.Â  The service strives to ensure the user that they are in control of this private data that could otherwise be exploited.Â  Fire Eagle is more useful currently because of their API inclusion that more than 50 location services such as <a title="Brightkite" href="http://www.brightkite.com" target="_blank">BrightKite</a> and <a title="plazes" href="http://www.plazes.com" target="_blank">Plazes</a> use.</p>
<p>On the surface, <strong>Shizzow appears to be just another place to put my data that is another silo of information on the net</strong>.Â  They have no API and no integration with other sites.Â  At least with Fire Eagle, I can advertise my location to many different services and many different devices.</p>
<p><strong>Shizzow has one thing going for it</strong>: it knows business names, not just addresses.Â  This is useful because I may want to broadcast that I&#8217;m at Starbucks on 4th street, but most LBS services will say, &#8220;Jason is as 214 4th Avenue&#8221;.Â  Having the business name makes it easier for my friends to find me.</p>
<p><strong>I am not trying to be critical</strong> and I am very excited about Portland based startups.Â  However, I want to offer my feedback from a subjective viewpoint.Â  I look forward to the comments and discussion to follow.</p>
<p>Please educate me.Â  <img src='http://techcraver.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/08/15/location-based-services-how-is-shizzow-unique/">Location Based Services: How is Shizzow Unique?</a></p>
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		<title>In Toronto Covering Nokia Legends Ad Campaign</title>
		<link>http://techcraver.com/2008/08/06/in-toronto-covering-nokia-ad-campaign/</link>
		<comments>http://techcraver.com/2008/08/06/in-toronto-covering-nokia-ad-campaign/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 10:50:29 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[tech news/notes]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[web2.0]]></category>
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		<category><![CDATA[nokia legends]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/?p=293</guid>
		<description><![CDATA[I&#8217;m currently in Toronto, Ontario to be a part of a new ad campaign Nokia is working on.Â Twelve short films are being created to highlight 8 areas of innovations the company will roll out both in the near future and coming years. The ubiquitous handset maker is using an interesting approach to the ad [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/08/06/in-toronto-covering-nokia-ad-campaign/">In Toronto Covering Nokia Legends Ad Campaign</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m currently in Toronto, Ontario to be a part of a new ad campaign Nokia is working on.Â  Twelve short films are being created to highlight 8 areas of innovations the company will roll out both in the near future and coming years.</p>
<p>The ubiquitous handset maker is using an interesting approach to the ad campaign centered around engaging and leery stories by pitching them as urban legends.Â  The Nokia Legends, when they debut in the early Fall, are told by a well known actor and story teller and will be the central hub of a web-video campaign.</p>
<p>The actor chosen by NokiaÂ  is renowned performer and author <a title="Ron's web site" href="http://www.ronmclarty.com/" target="_blank">Ron McLarty</a>, who has been in roles such as Law and Order, Sex and the City, and many <a title="IMDB" href="http://www.imdb.com/name/nm0572261" target="_blank">other TV series</a>, as well as a known author who has published 18 novels.</p>
<p><a href="http://flickr.com/photos/luckyj/2736991142/"><img class="alignright" src="http://farm4.static.flickr.com/3247/2736991142_e48a063c14_m.jpg" alt="" width="240" height="180" /></a>Nokia recognizes that technology marketing is often focused on showing potential users a device that is aimed at specific needs such as SMS, central contact management, email, and so forth.Â  On the other hand, Nokia hopes the Legends campaign will illustrate what is possible by utilizing a more abstract storytelling form that ties together the innovations the company wishes the general public to imagine.</p>
<p>The company is casting a wide net with the stories by using social media to generate a conversation surrounding each of the stories.Â  Being a global company, they&#8217;re shooting each video in three languages: English, Spanish, and Mandarin Chinese as well.</p>
<p>It has been a real treat to watch the production process.Â  I&#8217;ll post more about the videos themselves when they are released in the coming months.Â  In the meantime, check out some of the behind-the-scenes photos I&#8217;ve been able to snap.<br />
<iframe align=center src=http://www.flickr.com/slideShow/index.gne?user_id=29098345@N00&#038;tags=nokialegends frameBorder=0 width=400 scrolling=no height=400></iframe></p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/08/06/in-toronto-covering-nokia-ad-campaign/">In Toronto Covering Nokia Legends Ad Campaign</a></p>
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		<title>Delta Starts Inflight Wi-Fi</title>
		<link>http://techcraver.com/2008/08/05/delta-starts-inflight-wi-fi/</link>
		<comments>http://techcraver.com/2008/08/05/delta-starts-inflight-wi-fi/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 05:42:34 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[tech news/notes]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/?p=290</guid>
		<description><![CDATA[The next time I fly, I&#8217;ll likely look Delta&#8217;s way.Â Why?Â Because the company announced today that Delta Airlines passengers will have inflight Wi-Fi across the entire fleet starting mid-2009. Other air carriers have discussed having in-flight wireless net access including American, Virgin, and JetBlue; however Delta is the first to actually come out with [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/08/05/delta-starts-inflight-wi-fi/">Delta Starts Inflight Wi-Fi</a></p>
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			<content:encoded><![CDATA[<p>The next time I fly, I&#8217;ll likely look Delta&#8217;s way.Â  Why?Â  Because the company announced today that Delta Airlines passengers will have inflight Wi-Fi across the entire fleet starting mid-2009.</p>
<p>Other air carriers have discussed having in-flight wireless net access including American, Virgin, and JetBlue; however Delta is the first to actually come out with roll-out plans.</p>
<p>According to <a title="News.com" href="http://news.cnet.com/8301-1035_3-10007394-94.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20" target="_blank">news.com</a>:</p>
<blockquote><p>The wireless service, which will allow people to connect to the Internet via Wi-Fi-enabled laptops, PDAs, or smartphones, will cost $9.95 on flights of three hours or less, and $12.95 on flights of more than three hours. The airline is partnering with <a href="http://www.aircell.com/">Aircell</a>, which also supplies in-flight Wi-Fi technology to other carriers, such as American Airlines and Virgin America.</p></blockquote>
<p>The ability to be online when I fly would be amazing.Â  I hope Delta is successful with their roll-out.</p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/08/05/delta-starts-inflight-wi-fi/">Delta Starts Inflight Wi-Fi</a></p>
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		<title>Location Based Services &#8211; Will They Take Off or Not?</title>
		<link>http://techcraver.com/2008/07/14/location-based-services-will-they-take-off-or-not/</link>
		<comments>http://techcraver.com/2008/07/14/location-based-services-will-they-take-off-or-not/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 17:46:01 +0000</pubDate>
		<dc:creator>Jason Harris</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[tech news/notes]]></category>
		<category><![CDATA[web2.0]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[location awareness]]></category>
		<category><![CDATA[location based service]]></category>

		<guid isPermaLink="false">http://www.techcraver.com/?p=251</guid>
		<description><![CDATA[With the recent release of the second iPhone, called iPhone 3G, and it&#8217;s inclusion of a GPS chip, a new group of consumers are becoming aware of the perceived value of Location Based Services (or LBS).Â Also called location aware applications, these services give you targeted information based on where you are currently located.Â For [...]<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/07/14/location-based-services-will-they-take-off-or-not/">Location Based Services &#8211; Will They Take Off or Not?</a></p>
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			<content:encoded><![CDATA[<p><img class="alignleft" style="border: 0pt none; margin: 4px; float: left;" src="http://farm2.static.flickr.com/1077/839704353_84a3d927c5_m.jpg" alt="scates" width="240" height="144" />With the recent release of the second iPhone, called <a title="iphone" href="www.apple.com/iphone">iPhone 3G</a>, and it&#8217;s inclusion of a GPS chip, a new group of consumers are becoming aware of the perceived value of Location Based Services (or LBS).Â  Also called location aware applications, these services give you targeted information based on where you are currently located.Â  For example, a social network could tell you that your friends are at the bar next door, prompting you go to hang out with them.Â  Alternatively, a location aware traffic program on a mobile phone could alert you that you&#8217;re going into an area with insane traffic and would cause you to be able to choose an alternative route.</p>
<p>Location aware applications are not new, despite the United States recently becoming conscience of them.Â  In the Mobile field, we often look to Asia and Europe as their environments make then a few years ahead of the US when it comes to mobile adoption.Â  As Jason Grigsby <a title="Grigs" href="http://userfirstweb.com/257/is-there-a-mass-market-for-location-based-services/">points out</a>, LBS hasn&#8217;t exactly caught on in these markets.</p>
<p><strong>Why not?Â  Could it be that the right applications have yet come along to make users flock to location based services?</strong></p>
<p><img class="alignright" style="border: 0pt none; margin: 4px; float: right;" src="http://farm1.static.flickr.com/205/475392084_2f838a0cfb_m.jpg" alt="creepy" width="154" height="154" />I feel the creepiness factor is just too much with LBS.Â  Who controls who can see your location?Â  How do we know we won&#8217;t have annoying ads served to us that creep us out?</p>
<p>I use Google Maps on a regular basis because it knows where I am and allows me to search for local pizza place and shows me valuable traffic information.Â  I predict these types of location aware applications will thrive with the iPhone and in the mobile world, but socially based ones will wither away and die when the newness wears off.Â  I&#8217;ll use a LBS only when I&#8217;m interacting with a service or company that I know and have relative trust with.Â  For now, new fangled Web 2.0 services will never know my GPS locale.</p>
<p>What are your thoughts &#8211; will you use location aware applications and services?Â Â  Are you worried about privacy?</p>
<p>(Mr. Burns image credit: <a title="flickr" href="http://flickr.com/photos/fabbriciuse/" target="_blank">fabbriciuse</a>, skating picture courtesy <a title="flooz" href="http://flickr.com/photos/flooznyc/" target="_blank">The Flooz</a>)</p>
<p>Post from: <a href="http://techcraver.com">Techcraver.com | Craving Tech, Craving Life!</a><br/><br/><a href="http://techcraver.com/2008/07/14/location-based-services-will-they-take-off-or-not/">Location Based Services &#8211; Will They Take Off or Not?</a></p>
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